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Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Influencer Marketing
Affiliate Marketing
Graphic Designing & Video Editing
Website Optimization
(1.2K reviews)
4.2K likes
5-6 Months
Course description
Digital marketing refers to the use of digital channels, platforms, and technologies to promote, advertise, and sell products or services to a target audience. Unlike traditional marketing methods that rely on offline channels like print or television, digital marketing leverages the internet and electronic devices.
What you'll learn
-
Search Engine Optimization (SEO)
-
Search Engine Marketing (SEM)
-
Social Media Marketing (SMM)
-
Content Marketing
-
Email Marketing
-
Influencer Marketing
-
Graphic Designing & Video Editing
-
Affiliate Marketing
-
Website Optimization
Course Details
1
Introduction
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
2
Search Engine Optimization (SEO)
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google.Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to the website by ensuring that it appears higher in search engine results for relevant queries.
3
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines.
4
Social Media Marketing (SMM)
Social media marketing is a form of digital marketing that utilizes social media platforms and websites to promote products, services, or brands. It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others to engage with the target audience, build brand awareness, drive website traffic, and ultimately, generate leads or sales.
5
Content Marketing
The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information.
6
Email Marketing
Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.Email marketing is a digital marketing strategy that involves sending commercial messages or emails to a group of people. These emails typically contain promotional content, advertisements, business requests, or solicitations aimed at building customer loyalty, acquiring new customers, or encouraging repeat business.
7
Influencer Marketing
Influencer Marketing is a form of digital marketing where brands collaborate with individuals, known as influencers, who have a significant following on social media platforms. Through these influencers, brands promote their products or services.Influencers are chosen based on their niche and the demographics of their audience. They can be found across various platforms such as Instagram, YouTube, Twitter, and TikTok. Brands typically provide influencers with monetary compensation, free products, or other incentives in exchange for promoting their products or services.
8
Affiliate Marketing
Affiliate marketing is a revenue-sharing marketing method in which an affiliate, such as a blogger or YouTuber, advertises a business's goods or services to help it meet its sales or marketing goals. In turn, affiliates earn a percentage of the sales or customer traffic made due to their marketing efforts.
9
Website Marketing
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company's products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.
Why students love this course
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Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Influencer Marketing
Affiliate Marketing
Graphic Designing & Video Editing
Website Optimization
Course description
Digital marketing refers to the use of digital channels, platforms, and technologies to promote, advertise, and sell products or services to a target audience. Unlike traditional marketing methods that rely on offline channels like print or television, digital marketing leverages the internet and electronic devices.
What you'll learn
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Influencer Marketing
- Graphic Designing & Video Editing
- Affiliate Marketing
- Website Optimization
Course Details
Introduction
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Search Engine Optimization (SEO)
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google.Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to the website by ensuring that it appears higher in search engine results for relevant queries.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines.
Social Media Marketing (SMM)
Social media marketing is a form of digital marketing that utilizes social media platforms and websites to promote products, services, or brands. It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others to engage with the target audience, build brand awareness, drive website traffic, and ultimately, generate leads or sales.
Content Marketing
The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information.
Email Marketing
Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.Email marketing is a digital marketing strategy that involves sending commercial messages or emails to a group of people. These emails typically contain promotional content, advertisements, business requests, or solicitations aimed at building customer loyalty, acquiring new customers, or encouraging repeat business.
Influencer Marketing
Influencer Marketing is a form of digital marketing where brands collaborate with individuals, known as influencers, who have a significant following on social media platforms. Through these influencers, brands promote their products or services.Influencers are chosen based on their niche and the demographics of their audience. They can be found across various platforms such as Instagram, YouTube, Twitter, and TikTok. Brands typically provide influencers with monetary compensation, free products, or other incentives in exchange for promoting their products or services.
Affiliate Marketing
Affiliate marketing is a revenue-sharing marketing method in which an affiliate, such as a blogger or YouTuber, advertises a business's goods or services to help it meet its sales or marketing goals. In turn, affiliates earn a percentage of the sales or customer traffic made due to their marketing efforts.
Website Marketing
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company's products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.